Four Meta campaigns, eight reel ads, ₹10,005 in total spend. One goal only — orders on WhatsApp. Every rupee is mapped to a date, a product and a number you can check yourself.
Four campaigns run across sixteen days. Two chase new customers, one closes the people who already know the brand, and one recovers the people who miss the deadline. Every ad points at the same place: a WhatsApp conversation that ends in an order.
Revision 2 — what changed. The ads now go live on 26 July instead of 20 July. The Aadi deadline of 3 August has not moved, so the paid window narrows from fifteen days to nine. The eight reel scripts are unchanged; only the campaign windows, the daily budgets and the launch timeline have been revised.
The campaigns are split by how well the customer already knows the brand, not by product. What you say to a stranger and what you say to someone who has already looked are two different things — one ad shown to both serves neither.
| Campaign | Job | Objective | Audience | Window | Daily | Total | Reels | A/B variable |
|---|---|---|---|---|---|---|---|---|
C1SS_AADI_COLD_COMBO_20 |
Sell the hero product to a brand-new audience | Sales → Click to WhatsApp Optimise for: Conversations |
Cold Women 30–55, All India, Tamil Nadu weighted. Advantage+ Audience. Warm audiences excluded. |
26 Jul – 03 Aug 9 days |
₹278 | ₹2,502 | 1 & 2 | Hook angle Problem-logic vs nostalgia |
C2SS_AADI_COLD_ENTRY_20 |
Win a first customer at a low price point | Sales → Click to WhatsApp Optimise for: Conversations |
Cold Women 25–50, All India. Broad targeting with Advantage+. Warm audiences excluded. |
26 Jul – 03 Aug 9 days |
₹278 | ₹2,502 | 3 & 4 | Price point ₹399 impulse vs ₹1,199 considered |
C3SS_AADI_RETARGET_20 |
Close the people who have already looked | Sales → Click to WhatsApp Optimise for: Conversations |
Warm only Instagram and Facebook engagers, 365 days — a 55k base that is ready on day one. Plus video viewers at 50%+ (15 days) and site visitors (180 days) once the pixel is live. |
26 Jul – 03 Aug 9 days |
₹278 | ₹2,502 | 5 & 6 | Offer framing Deadline push vs choice help |
C4SS_RECOVERY_10OFF |
Recover the people who missed the deadline | Sales → Click to WhatsApp Optimise for: Conversations |
Warm only Engagers from the last 30 days and video viewers at 50%+ between 26 Jul and 03 Aug. Existing buyers excluded. |
04 Aug – 10 Aug 7 days |
₹357 | ₹2,499 | 7 & 8 | Objection tested Price regret vs breakage fear |
| Total | 16 days · 26 Jul – 10 Aug 2026 | ₹10,005 | 8 reels | |||||
Scroll the table sideways to see every column →
Every script in Section 03 is written twice: a formal read and a casual read. Same product, same offer, same message — only the way it is spoken changes. That gives sixteen possible creatives from eight reels.
Each campaign can only carry two ads if the A/B test is to stay clean, so pick one tone per reel at the shoot and stay with it. Otherwise a campaign would be testing two things at once — the angle and the tone — and a winner would tell you nothing about either.
A sensible default: formal for the cold campaigns (C1 and C2), where a stranger is deciding whether to trust the brand, and casual for the warm ones (C3 and C4), where the viewer already knows you and a friendlier voice closes faster. If you would rather test the tone itself, do it in September on a single campaign once these eight have a winner.
Ovvoru reel-ukkum rendu version irukku — Formal tone-um Casual tone-um. Rendume same product, same offer, same message. Vithyasam pesura vidham mattum dhaan. Ovvoru version-um moonu pakuthi: Hook → Body → CTA, ovvondrukum on-screen text-um voiceover-um thani-a.
Voiceover Soundriya madam sondha voice-la, phone-la record panna podhum. Shoot day anniku entha tone use panradhu-nu mudivu pannunga — illa rendaiyum edutthu A/B test pannunga.
Nambikkai tharura tone — karanam sollra maadhiri, professional-a.
On-screen text
Voiceover
Naveena Mixie-galil arachaa Chutney-la real traditional taste kuranjadhai neenga notice pannirkeengala?
On-screen text
Voiceover
Idhuku physical karanam iruku. Mixie-oda high-speed motor heat, masala-vin real nutrition & taste-ai destroy pannidum. Aana namma ‘Stone & Soul’ Ball Ammi, 100% natural karungal-al aanadhu. Edhuvum chemical coating illai. Idhula smooth-a grinding seiyum bodhu, original aroma & flavor full-a safe-a irukum.
On-screen text
Voiceover
August 3 varai mattume intha special Aadi price ₹1,999. Ippoave keezhe ulla WhatsApp button-ai click seidhu ungal order-ai book seiyungal.
Modern Mixie-la aracha chutney-la real traditional taste kuraiuthu-nu neenga notice pannirkeengala?
Idhuku oru physical karanam irukku. Mixie-oda high-speed motor generate pannura heat, masala-voda natural aroma, flavor & nutrition-ai paathikkalam. Aana namma Stone & Soul Ball Ammi, 100% natural Black Granite-la Seiyappattadhu. Idhula artificial coating edhuvum use pannala. Adhanala smooth-a araikkumbodhu, ingredients-oda original aroma, flavor & traditional texture nalla mainten aagum.
Ippo indha traditional experience-ai unga veetukkum kondu vara oru super offer irukku.
August 3 varai mattume intha Aadi Special offer ₹1,999. odaney Keezhe ulla WhatsApp button-ai click pannuga, unga order-ai ippove book pannuga. itha offer limited time matumdha.
Veetu ponnu pesura maadhiri — nerukkamaana, arattai tone.
On-screen text
Voiceover
Mixie-la ennadhan thalaikeezha ninnu arachalum, namma Amma seiyura andha taste varala-nu thonudha?
On-screen text
Voiceover
Karanam simple-nga! Mixie motor-oda sudu chutney-la irangi total flavor-aiyum mathidum. Aana namma ‘Stone & Soul’ Ball Ammi-la hand-made-a, natural stone-la grinding panrappo masala nalla odanji taste semmaya varum. Pure traditional taste guaranteed!
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Voiceover
₹2,499 value ulla intha combo, Aadi offer-la verum ₹1,999-ku kedaikudhu! Aug 3-ku appuram price eridum. Ippoave WhatsApp pannunga!
Mixie-la ennadhan thalaikeezha ninnu arachalum, namma Amma seiyura andha taste varala-nu thonudha? Karanam simple-nga! Mixie motor-oda sudu chutney-la irangi total flavor-aiyum mathidum. Aana namma ‘Stone & Soul’ Ball Ammi-la hand-made-a, natural stone-la grinding panrappo masala nalla odanji taste semmaya varum. Pure traditional taste guaranteed! ₹2,499 value ulla intha combo, Aadi offer-la verum ₹1,999-ku kedaikudhu! Aug 3-ku appuram price eridum. Ippoave WhatsApp pannunga!
Heritage-a mariyaadhai-oda sollra tone.
On-screen text
Voiceover
Namma paati veetu samayalaraiel irundha andha health & taste, ippo modern kitchen-il enge ponadhu?
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Voiceover
Modern kitchen-il ulla plastic & motor-galuku naduvil, traditional health-ai thirumba konduvarugiradhu intha Ball Ammi Combo. Natural stone-il seiyapatta idhil natural texture & aroma ungal samayaluku pazhaya gramathu manathai thirumba tharugiradhu.
On-screen text
Voiceover
August 3 varai mattume flat ₹500 direct price discount. Ungal family health-kaga ippoave WhatsApp-il order seiyungal.
Namma paati veetu samayalaraiel irundha andha health & taste, ippo modern kitchen-il enge ponachu? Modern kitchen-il ulla plastic & motor-galuku naduvela, Traditional health benefits-ai meendum anubavikka udhavugiradhu intha Ball Ammi Combo. Natural Black Granite-la seiyappattadhaal, idhu ungal samayalukku pazhaya gramathu suvaiyum original aroma-vum tharugiradhu. ₹500 Special Discount! August 3 varai mattume. Ungal family health-kaga, ippoave WhatsApp-la order pannunga!
Nyaabagathai kiliththu pesura tone.
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Voiceover
Namma paati veetla oru periya ammi kal irukum paartheengala? Ippo adhu enga poiduchu?
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Voiceover
Ippo kitchen full-a verum plastic-um motor-um dhaan. Andha healthy flavor yarukum kedaikuradhilla. Adhaan namma Stone & Soul-la genuine kal-la intha modern Ball Ammi-ya ready panniyirukom. Same traditional style, aana usage romba simple & satisfying!
On-screen text
Voiceover
Intha Aadi special price-la intha total combo verum ₹1,999 dhaan. Aug 3 last date! Late pannama udane WhatsApp-la message pannunga!
Namma paati veetla oru periya ammi kal irukum paartheengala? Ippo adhu enga poiduchu?
Ippo kitchen full-a verum plastic-um motor-um dhaan. Andha healthy flavor yarukkum kedaikkuradhilla. Adhaan namma Stone & Soul genuine Black Granite-la intha modern Ball Ammi-ya ready panniyirukom. Same traditional style, aana usage romba simple & satisfying!
Intha Aadi special price-la intha total combo verum ₹1,999 dhaan. Aug 3 last date! Late pannama udane WhatsApp-la message pannunga!
Solution-a theliva vivarikkura tone.
On-screen text
Voiceover
Kaal vedippugalukaga expensive cream-galai vaangi payan illamal tired aagirukaangala?
On-screen text
Voiceover
Chemical cream-galuku badhilaaga, 100% pure natural granite paaraiyil irundhu intha foot stone senjirukom. Varathil rendu murai normal bathing bodhu kaalgalil smooth-a scrub pannalae podhum. Dead cells ellaam poyi padham soft-a maarum.
On-screen text
Voiceover
₹499 value ulla intha genuine granite stone, Aadi special price-la ₹399 mattume. August 3-kulla book seiya WhatsApp pannunga.
Kaal vedippugalukaga expensive cream-galai vaangi use illama tired aagirukaangala? Chemical cream-galuku badhilaaga, 100% pure natural granite stone irundhu intha foot stone senjirukom. weekly rendu murai normal bathing bodhu kaalgalla smooth-a scrub pannale podhum. Dead cells ellaam poyi padham soft-a maarum. ₹499 value ulla intha genuine granite stone, Aadi special price-la ₹399 mattume. August 3-kulla book seiya WhatsApp pannunga!
Thozhi kitta advice sollra maadhiri.
On-screen text
Voiceover
Kaal vedippu cream-uku spending panni panni kaasu thaan waste aagudha? No worries!
On-screen text
Voiceover
Idho namma natural granite foot stone! Plastic-o chemical-o onnume illa. Kulikkum podhu thanni-la nanaichuttu, light-a scrub pannunga. Appuram konjam oil apply panna kaal ambuttu soft-a maarudum!
On-screen text
Voiceover
Verum ₹399 thaan! Aadi offer August 3 varaikkum mattum thaan irukkum. Udane WhatsApp panni unga kal-ai book pannikkonga!
Kaal vedippu cream-uku spending panni panni kaasu thaan waste aagudha? No worries! Idho namma natural granite foot stone! Plastic-o chemical-o onnume illa. Kulikkum podhu thanni-la nanaichuttu, light-a scrub pannunga. Appuram konjam oil apply panna kaal ambuttu soft-a maarudum! Verum ₹399 thaan! Aadi offer August 3 varaikkum mattum thaan irukkum. Udane WhatsApp panni unga order-ah book pannikkonga!
Space-a pathi iruka thayakkathai theliva neekkura tone.
On-screen text
Voiceover
Kitchen-il space illai endra ore karanathal Ammikal vaangum decision-ai thallipodreengala?
On-screen text
Voiceover
Modern apartment-galuku yetraal pol compact-a senjadhu thaan intha Granite Ammi. Oru normal saapaadu plate size ulla intha kal, kitchen counter-il romba kammi space edukum. Ginger-garlic fresh paste, daily chutney grinding-ku idhu handle seiya romba easy.
On-screen text
Voiceover
Aadi offer price ₹1,199 mattume. August 3 aniku intha dynamic offer close aagidum. Immediate purchase-ku WhatsApp seiyungal.
Kitchen-il space illai nu reason naa-la Ammikal vaangum decision-ai thallipodreengala? Modern apartment-galukkaaga special-a design seiyappattadhu dhaan intha Granite Ammi. Oru normal saapaadu plate size ulla intha kal, kitchen counter-il romba kammi space dhan edukum. Ginger-garlic fresh paste, daily chutney grinding-ku idhu handle seiya romba easy. Aadi offer price ₹1,199 mattume. August 3 aniku intha dynamic offer close aagidum. Immediate purchase-ku WhatsApp pannunga!
Flat-la irukkuravanga kitta neradiya pesura tone.
On-screen text
Voiceover
Ammi vaanganum-nu aasai thaan, aana flat-la kitchen romba chinnadha irukke-nnu yosichu vittuteengala?
On-screen text
Voiceover
Idho namma compact granite ammi! Summa namma saapdura thattu size thaan. Counter top-la oru oramaa vechukkalaam. Inji poondu nasukka, fresh masala-vukku semmaya irukkum. Current thevai illai, wire illai, just thanni oothi thodachaa velai mudinjudhu!
On-screen text
Voiceover
Verum ₹1,199 thaan, adhuvum August 3 varaikkum thaan intha rate irukkum. Late pannaama ippave WhatsApp button-ai click panni book pannunga!
Ammi vaanganum-nu aasai thaan, aana flat-la kitchen romba chinnadha irukke-nnu yosichu vittuteengala? Idho namma compact granite ammi! Summa namma saapdura thattu size thaan. Counter top-la oru oramaa vechukkalaam. Inji poondu nasukka, fresh masala-vukku semmaya irukkum. Current thevai illai, wire illai, just thanni oothi thodachaa velai mudinjuchu! Verum ₹1,199 thaan, adhuvum August 3 varaikkum thaan intha rate irukkum. Late pannaama ippave WhatsApp button-ai click panni book pannunga!
Deadline-a mariyaadhai-oda nyaabagapaduthura tone.
On-screen text
Voiceover
Neenga yerkanave engaloda Ammikal-ai paartheergal, aana innum vaangavillai. Ungalukana final chance idho.
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Voiceover
Engaludaiya 20% Aadi offer clear-a Aug 3-thudan finish aagiradhu. Adhutku piragu intha price discount kedaikadhu. ₹1,999 value ulla Ball Ammi ippo ₹1,599 mattume. Continuous flat ₹400 extra savings. Multi-layer premium protection packing-al damage risk illai.
On-screen text
Voiceover
Time waste seiyamal, immediate-a keezhe ulla WhatsApp link-ai press seidhu discount price-laie ungal order-ai register seiyungal.
Neenga already engaloda Ammikal-ai paartheergal, aana innum vaangavillaiya. Ungalukana final chance idho. Engaludaiya 20% Aadi offer clear-a Aug 3-thudan finish aagiradhu. Adhutku piragu intha price discount kedaikadhu. ₹1,999 value ulla Ball Ammi ippo ₹1,599 mattume. Continuous flat ₹400 extra savings. Multi-layer premium protection packing-al damage risk illai. Time waste seiyamal, immediate-a keezhe ulla WhatsApp link-ai press seidhu discount price-laie ungal order-ai register pannunga!
Thallipodravanga kitta nanban maadhiri pesura tone.
On-screen text
Voiceover
Namma ammikal-ai already paartheenga, aana innum vaangaama waiting-la? Intha oru vishayathai note pannikkonga!
On-screen text
Voiceover
Namma Aadi maasa offer August 3-oda mudiyudhunga. Adhukkappuram intha vilai kandippa chance-e illa. Ball Ammi ₹1,999-la irundhu ippo verum ₹1,599 thaan! Straight-a ₹400 ungalukku mitcham. Naangale pakka-va pack panni pathiramaa anuppi vaipom!
On-screen text
Voiceover
Time romba kammi friends, August 3-kkulla WhatsApp panni unga ammi-ya udane book pannikkonga. Chat-la pesalaam!
Namma ammikal-ai already paartheenga, aana innum vaangaama waiting-la? Intha oru vishayathai note pannikkonga! Namma Aadi maasa offer August 3-oda mudiyudhunga. Adhukkappuram intha vilai kandippa chance-e illa. Ball Ammi ₹1,999-la irundhu ippo verum ₹1,599 thaan! Straight-a ₹400 ungalukku mitcham. Naangale pakka-va pack panni pathiramaa anuppi vaipom! Time romba kammi friends, August 3-kkulla WhatsApp panni unga ammi-ya udane book pannikkonga. Chat-la pesalaam!
Vaangura mudivu edukka udhavura consultant tone.
On-screen text
Voiceover
Rendume dynamic Aadi offer-la ₹1,599 thaan. Aana ungal samayal-uku edhu correct decision?
On-screen text
Voiceover
Ball Ammi rolling motion-la soft-a grind seiyum. Daily chutney & thogayal items-uku idhu super preference. Handle Ammi strong grip-la crushing mechanism seiyum. Ginger-garlic & dry masala processing-ku idhu best design. Rendume 100% natural pure stone blocks.
On-screen text
Voiceover
Ungaluku innum extra clarity vendum endral, immediate-a WhatsApp valiyaga contact seiyungal. Correct model-ai choose seiya naanga support panrom.
Rendume Modern Aadi offer-la ₹1,599 thaan. Aana ungal samayal-uku edhu correct decision? Ball Ammi rolling motion-la soft-a grind seiyum. Daily chutney & thogayal items-uku idhu super Option. Handle Ammi strong grip-la crushing mechanism seiyum. Ginger-garlic & dry masala processing-ku idhu best design. Rendume 100% natural pure stone blocks. Ungaluku innum extra clarity vendum endral, immediate-a WhatsApp valiyaga contact seiyungal. Correct model-ai choose seiya naanga support panrom.
Confusion-a oru vaarthaila theerkkura tone.
On-screen text
Voiceover
Offer-la rendume ₹1,599 thaan. Aana unga samayalukku edhu set aagum-nu confusion-a irukka?
On-screen text
Voiceover
Matter simple! Daily samayalukku chutney, thuvaiyal araikka Ball Ammi urutti araikka semmaya irukkum. Idhuve inji poondu nasukka, masala idikka Handle Ammi pidichu seiya easy-a irukkum. Rendume pure real karungal thaan!
On-screen text
Voiceover
August 3 offer mudiya pogudhu. Screen-la irukkura WhatsApp button-ai click panni unga choice edhu-nnu message pannunga, order book pannikkalaam!
Offer-la rendume ₹1,599 thaan. Aana unga samayalukku edhu set aagum-nu confusion-a irukka? Matter simple! Daily samayalukku chutney, thuvaiyal araikka Ball Ammi urutti araikka semmaya irukkum. Idhuve inji poondu nasukka, masala idikka Handle Ammi pidichu seiya easy-a irukkum. Rendume pure real karungal thaan! August 3 offer mudiya pogudhu. Screen-la irukkura WhatsApp button-ai click panni unga choice edhu-nnu message pannunga, order book pannikkalaam!
Nermaiyaa unmaiya sollra tone — 20% poidhu-nu ozhikkaama.
On-screen text
Voiceover
August 3 deadline check seiyamal, engaludaiya 20% Aadi offer-ai miss pannittu ippo regret panreengala?
On-screen text
Voiceover
Naanga ungalukaga oru alternate second chance tharrom. 20% offer completely finish aachu, adhu thirumba varadhu. Aana customers requests-kaga intha single week mattum 10% backup discount-la ₹2,499 combo-vai ₹2,249-ku tharrom. Clear genuine price.
On-screen text
Voiceover
Intha short recovery option-um August 10-thudan complete close aagidum. Full cost-uku maarum mun ippoave WhatsApp-il order book seiyungal.
August 3 deadline check seiyamal, engaludaiya 20% Aadi offer-ai miss pannittu ippo feel panreengala? Naanga ungalukaga oru alternate second chance tharrom. 20% offer completely finish aachu, adhu thirumba varadhu. Aana customers requests-kaga intha single week mattum 10% backup discount-la ₹2,499 combo-vai ₹2,249-ku tharrom. Clear genuine price. Intha short recovery option-um August 10-thudan complete close aagidum. Full cost-uku maarum mun ippoave WhatsApp-il order book pannunga!
Vittutom-nu feel panravanga kitta anbaa pesura tone.
On-screen text
Voiceover
Aiyo… Aadi offer date mudinju poche, vaangaama vittutom-nu innaikku vandhu paathu feel panreengala?
On-screen text
Voiceover
Date theriyaama vittuteenga-nu puriyudhu. Open-a solren, 20% offer inime chance-e illa, close aayidusu. Aana ungalukkaaga intha oru vaaram mattum special-a 10% offer tharrom! ₹2,499 combo ippo ₹2,249-kku kedaikkum!
On-screen text
Voiceover
Intha 10% recovery offer August 10-oda mudiyudhu. Adhukkappuram kandippa full rate thaan. Late pannaama udane WhatsApp pannunga!
Aiyo… Aadi offer date mudinju poche, vaangaama vittutom-nu innaikku vandhu paathu feel panreengala? Date theriyaama vittuteenga-nu puriyudhu. Open-a solren, 20% offer inime chance-e illa, close aayidusu. Aana ungalukkaaga intha oru vaaram mattum special-a 10% offer tharrom! ₹2,499 combo ippo ₹2,249-kku kedaikkum! Intha 10% recovery offer August 10-oda mudiyudhu. Adhukkappuram kandippa full rate thaan. Late pannaama udane WhatsApp pannunga!
Bayathai policy-oda theliva neekkura tone.
On-screen text
Voiceover
Ivlo heavy block karungal, courier valiyaga varum bodhu broken aagidum-nu fear-la purchase panna thayangureengala?
On-screen text
Voiceover
Engaludaiya safety packaging system-ai paarungal. Bubble wrap, thick shockproof foam & double-layer carton packing seigirom. Delivery bodhu clear-a unboxing video edungal. Ethavathu major broken irundhal 48 hours-il fresh stone free-a replacement seiyapadum.
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Voiceover
Fully risk-free guaranteed doorstep delivery-udan, 10% discount-la ₹2,249-ku intha combo-vai instantly petra ippoave WhatsApp-il chat seiyungal.
Ivlo weight block karungal, courier valiyaga varum bodhu broken aagidum-nu worry-la purchase panna thayangureengala? Engaludaiya safety packaging system-ai paarunga. Bubble wrap, thick shockproof foam & double-layer carton packing seigirom. Delivery bodhu clear-a unboxing video edungal. Ethavathu major broken irundhal 48 hours-il fresh stone free-a replacement seiyapadum. Fully risk-free guaranteed doorstep delivery-udan, 10% discount-la ₹2,249-ku intha combo-vai instantly petra ippoave WhatsApp-il chat pannunga!
Packing-a kaatti nambikkai vaangura tone.
On-screen text
Voiceover
Ivvalavu weight-aana kallu, courier-la varumbodhu engayaachum odanju poyidum-o-nnu ninaichu payama irukka?
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Voiceover
Naanga eppadi pack panrom-nu neengale live-a paarunga! Bubble wrap, thadimaana foam sheet, appuram double carton box vechu marana mass-a pack panrom. Neenga parcel-a pirikkumbodhu mattum oru unboxing video edutthukkonga. Vazhiyila edhum major damage aana, 48 mani nerathula pudhu kal maathi tharrom!
On-screen text
Voiceover
Endha payamum illaama 10% offer-la verum ₹2,249-kku intha super combo-va vaanga, udane WhatsApp button-ai click panni book pannunga!
Ivvalavu weight-aana kallu, courier-la varumbodhu engayaachum odanju poyidum-o-nnu ninaichu payama irukka? Naanga eppadi pack panrom-nu neengale live-a paarunga! Bubble wrap, thadimaana foam sheet, appuram double carton box vechu marana mass-a pack panrom. Neenga parcel-a pirikkumbodhu mattum oru unboxing video edutthukkonga. Vazhiyila edhum major damage aana, 48 mani nerathula pudhu kal maathi tharrom! Endha payamum illaama 10% offer-la verum ₹2,249-kku intha super combo-va vaanga, udane WhatsApp button-ai click panni book pannunga!
Six of the eight reels carry the 20% offer and two carry the 10%. The split is deliberate, and so is the audience each one is allowed to reach.
| Offer | Window | Reels | Audience | Why it sits here |
|---|---|---|---|---|
| Flat 20% off | Offer: 20 Jul – 03 Aug Ads: 26 Jul – 03 Aug 9 ad days · Aadi 18 Perukku |
1, 2, 3, 4, 5, 6 Six reels — 75% |
Cold and warm, both | Aadi Perukku is a genuine buying occasion in Tamil Nadu and the 3 August deadline is real. Three quarters of the creative goes into the window where the urgency is true rather than manufactured. |
| 10% off | Offer: 04 – 10 Aug Ads: 04 – 10 Aug 7 days · recovery week |
7, 8 Two reels — 25% |
Warm only — never shown to a cold audience | A 10% discount cannot acquire a stranger. Its only job is to recover someone who already wanted the product and hesitated, which is why it gets two reels and a warm audience rather than a share of the prospecting budget. |
Scroll the table sideways →
| Reel | Product | MRP | Offer | Price used in ad | Saving |
|---|---|---|---|---|---|
| 1, 2 | Ball Ammi + Pestle Combo | ₹2,499 | 20% | ₹1,999 | ₹500 |
| 3 | Foot Crack Stone | ₹499 | 20% | ₹399 | ₹100 |
| 4 | Granite Ammi | ₹1,499 | 20% | ₹1,199 | ₹300 |
| 5 | Ball Ammi | ₹1,999 | 20% | ₹1,599 | ₹400 |
| 6 | Ball Ammi / Handle Ammi | ₹1,999 | 20% | ₹1,599 | ₹400 |
| 7, 8 | Ball Ammi + Pestle Combo | ₹2,499 | 10% | ₹2,249 | ₹250 |
Scroll the table sideways →
How the discount is applied. Soundriya reduces the price manually inside the WhatsApp chat. There is no coupon code, which is why no code appears in any of the eight scripts — one less step to remember is one less place to lose the sale.
Offer window versus ad window. The 20% offer has been running on the site and the page since 20 July. Only the paid ads join on 26 July. The deadline stated in the ads is 3 August for both, and that consistency is the part that matters.
Each campaign gets exactly ₹2,500. Because the window is now nine days instead of fifteen, the daily budget rises from ₹167 to ₹278 — the same money, delivered with more force each day.
| Campaign | Window | Days | Daily budget | Campaign total | Reels |
|---|---|---|---|---|---|
| C1 — Cold, hero combo | 26 Jul – 03 Aug | 9 | ₹278 | ₹2,502 | 1, 2 |
| C2 — Cold, entry price | 26 Jul – 03 Aug | 9 | ₹278 | ₹2,502 | 3, 4 |
| C3 — Retargeting | 26 Jul – 03 Aug | 9 | ₹278 | ₹2,502 | 5, 6 |
| C4 — Recovery | 04 Aug – 10 Aug | 7 | ₹357 | ₹2,499 | 7, 8 |
| Total | 26 Jul – 10 Aug | 16 | — | ₹10,005 | 8 reels |
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| Dates | Campaigns live | Daily spend |
|---|---|---|
| 26 Jul – 03 Aug (9 days) | C1 + C2 + C3 Peak | ₹834 |
| 04 – 10 Aug (7 days) | C4 only | ₹357 |
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The whole spend is concentrated into the nine days running up to the deadline, and that is intentional — people decide fastest as the Aadi date closes in. C1, C2 and C3 all stop on the night of 3 August. C4 starts on the morning of 4 August.
One job per date. The line that matters most sits in the middle: every 20% ad must be switched off by midnight on 3 August.